A very interesting team showed up in our studio a few days ago to discuss game development around some really good licenses. It seemed that everyone really liked each other and had an understanding of the nature of mobile game development.
Today we got the unfortunate news that this team decided to build their own production house in China. They called it “the assembly” where the team of programmers would receive the game design, specification and assets, nicely packaged in a box for production…
I wondered – “What is going to come back in that package, how long is it going to take, how many people will be discouraged and affected in a negative way?”
I felt so bad that I decided to help out by giving you some advice when pursuing a development partner. Here are 6 of the most important things you should be considering. Don not underestimate the challenge of modern game development production. Finding the right partners are key to our success.
1. Make sure your purpose is communicated and understood by your partner
Why do you need to develop a game? Do you have a message you need to get across? Do you want to create community and bring people together? Do you simply want to build a really cool world where people can be happy?
2. Know your market
If you know your purpose it becomes easier to know your audience. Once you target your audience, make sure that you can exceed their needs and expectations with the content you are giving them.
3. Know your vision
Make sure that your vision is in perfect alignment with the scope of your product. If you do not have the skills of a modern game designer, and I emphasize on this, don’t even try to create a perfect scope of work. You will have to work with someone who is an expert.
4. Know your partner
The right partner will have the perfect team for you. They have been doing this for a long time. They have a proven track record, a lean structure, and all the tools and technology you need to maximize the investment and delivering a full, quality product.
5. Know the process
Game development is rapidly changing. Teams, scope, high risk and old models of software engineering are being phased out and replaced with lean, fast, user focused development with fresh, simple, new, purposeful ideas for an incredibly large and hungry market.
6. Know your product
As development is changing, so is the life of your product. Your game becomes a living organism with a community that will evolve until it dies. Your partner must understand this, know how to nurture the organism, and grow its community in order to maximize its life span.
If you need help choosing your partner, please contact us because we would be very happy to see you succeed!